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En los últimos años han aparecido nuevos productos de nicotina —como los vapeadores y el tabaco calentado, además de las bolsas de nicotina sintética y no sintética— que se presentan como “alternativas menos dañinas”, modernas o incluso inofensivas. Sin embargo, la evidencia científica muestra que sí generan riesgos para la salud, especialmente en adolescentes y jóvenes, y que están cambiando rápidamente la forma en que las personas se inician en el consumo de nicotina.

Las políticas públicas, los sistemas de salud y las estrategias de prevención no siempre avanzan al mismo ritmo que estos productos, su marketing y su presencia en redes sociales. Este hackathon nace de una pregunta simple pero urgente:

¿Cómo podemos comunicar mejor, especialmente a las juventudes, los desafíos a la salud pública que representan estos productos? ¿Cómo podemos incidir para robustecer la salud colectiva y la co-creación de entornos saludables?

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